Why Is Structured Data So Important?
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Aneesh Bond Google play store

Well let's start with what is structured data. According to Google,Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardised format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.Essentially you tell Google what to look for, what the page is about and Google returns those elements as results.Examples of structured data results -So essentially all the above results can be achieved with Google structured data.Now there various kinds of structured data rich snippets, list is below -

ArticleA news, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images.Read morearticle example in search resultsBookBook actions that enable users to buy the book that they find directly from Search results.Read morebook example in search resultsBreadcrumbNavigation that indicates the page's position in the site hierarchy.Read morebreadcrumb example in search resultsCarouselRich results that display in a sequential list or gallery. Most often, the carousel features articles from a single site (known as a host carousel). The carousel can also feature a variety of publishers, like Top stories. This feature works best when used in combination with one of the following features: Article, Recipe, Course, Restaurant, Movie.Read moreexample of a recipe carousel in search resultsCourseEducational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.Read morecourse example in search resultsCritic reviewA snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews can be about Book, Movie, and Local business.Read moreCritic review example in search resultsDatasetLarge data sets that appear in Google Dataset Search.Read moredataset search example in search resultsEmployer Aggregate RatingAn evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google.Read moreemployer aggregate rating example in search resultsEventAn interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.Read moreevent example in search resultsFact CheckA summarized version of a credible site's evaluation of a claim made by others.Read morefact check example in search results

FAQA Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.Read moreFAQ example in search resultsHow-toA How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text.Read moreHow-to example in search resultsJob PostingAn interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details.Read morejob posting example in search resultsJob Training (beta)An interactive rich result that helps job seekers and prospective students find a job training program.Read morejob training example in search resultsLocal BusinessBusiness details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items.Read morelocal business example in search resultsLogoYour organization's logo in search results and Google Knowledge Graph.Read morelogo example in search results

MovieThe movie carousel helps users explore lists of movies on Google Search (for example, best movies of 2019). You can provide details about the movies, such as the title of each movie, director information, and images.Read moremovie carousel example in search resultsEstimated salarySalary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.Read moresalary estimate example in search resultsProductInformation about a product, including price, availability, and review ratings.Read moreproduct example in search resultsQ&AQ&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers.Read morequestion answer page example in search resultsRecipeRecipes that display as an individual rich result or part of a host carousel.Read morerecipe example in search resultsReview snippetA short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business.Read morereview snippet example in search resultsSitelinks SearchboxA search box that is scoped to your website when it appears as a search result.Read moresitelink searchbox example in search results

Software App (beta)Information about a software app, including rating information, a description of the app, and a link to the app.Read moresoftware app example in search resultsSpeakableAllow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).Read morespeakable example that shows a conversation with the Google Home. A person asks Google Home what's the latest news with Nasa. Google Home responds with a list of three news articles.Subscription and paywalled contentIndicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.Read moreA New York Times paywall example that shows a reader has reached the limit of free articlesVideoVideo information in search results, with the option to play the video, specify video segments, and live-stream content.Read morevideo example in search results