- What is churn rate?
- How to calculate churn rate?
- What factors lead to customer churn?
- How to reduce the churn rate?
- Conclusion
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Customer churn rate is defined as the percentage of a company's total customers that stop doing business with the company over a specified time period.
To evaluate your company's churn rate, choose a period of time you want to measure and identify the following values: Number of customers at the start of the period (X) Number of customers lost during that period (Y) Then, use the following formula to determine your customer churn rate (Z) as a percentage. -=(--)_100Z=(YX_)_100 For example, if a business had 100 existing customers at the start of the month and lost 10 customers by the end of the month, it would divide 10 into 100, and get .1, or 10 per cent. This means the company had a monthly churn rate of 10 per cent.
Price, product fit, user experience, and customer experience are significant factors contributing to customer churn.
Strategies to reduce churn include listening to customers, maintaining open communication, educating customers, defining most valuable customers, offering incentives, identifying at-risk customers, improving onboarding processes, and enhancing customer service.
Focusing on reducing churn and enhancing customer retention is crucial for a business's bottom line, ultimately leading to increased profitability compared to acquiring new customers.
