Introduction
Well let's start with what is structured data. According to Google,Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardised format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.Essentially you tell Google what to look for, what the page is about and Google returns those elements as results.Examples of structured data results -So essentially all the above results can be achieved with Google structured data.Now there various kinds of structured data rich snippets, list is below -
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FAQA Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.Read moreFAQ example in search resultsHow-toA How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text.Read moreHow-to example in search resultsJob PostingAn interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details.Read morejob posting example in search resultsJob Training (beta)An interactive rich result that helps job seekers and prospective students find a job training program.Read morejob training example in search resultsLocal BusinessBusiness details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items.Read morelocal business example in search resultsLogoYour organization's logo in search results and Google Knowledge Graph.Read morelogo example in search results
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Software App (beta)Information about a software app, including rating information, a description of the app, and a link to the app.Read moresoftware app example in search resultsSpeakableAllow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).Read morespeakable example that shows a conversation with the Google Home. A person asks Google Home what's the latest news with Nasa. Google Home responds with a list of three news articles.Subscription and paywalled contentIndicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.Read moreA New York Times paywall example that shows a reader has reached the limit of free articlesVideoVideo information in search results, with the option to play the video, specify video segments, and live-stream content.Read morevideo example in search results