NFTs are causing a stir in the art and gaming worlds, but what exactly are they? NFT is a relatively new technology that you may have come across while searching the internet for digital art and wondered about. In a nutshell, NFT is a unique string of codes that indicates ownership of digital content such […]

Year after year, the technological advancements that pervade and enrich our daily lives continue to surprise and excite us. High-powered technology is proving that the future is now, from artificial intelligence sitting on our countertops (we’re looking at you, Alexa) to our touch screen-controlled Tesla sedans. High-performance computing (HPC), also known as parallel computing and […]

This is usually the case when you bring your phone to your workout routine. It’s inconvenient because you have to hold it or put it in your pocket. Even though there are various types of phone belts available, wearing them would make you feel uneasy. There is, however, a solution: wearables!  Wearable devices such as […]

Have you thought about putting your tablet in your pocket? The smart fold is the way to go! Everyone realized that a new market trend had emerged after Samsung released the Galaxy Z Fold in 2019. Foldable devices, according to experts, will outperform modern smartphones, tablets, and even laptop computers in the coming years. Now […]

Decision intelligence is a relatively new discipline that has recently gotten a lot of attention in the industry, especially as the COVID-19 pandemic and digital disruption continue to increase both business problems and decision-making processes are complex. Decision intelligence is emerging as a solution that can connect decision support, decision management, and complicated systems applications, […]

As indicated by the use of intellectual property landscaping, intellectual property strategy, which has traditionally focused on patent strategies in the manufacturing industry, is undergoing significant transformations in its role as a catalyst for business growth. There is no one-size-fits-all approach to marketing a diverse portfolio of technology-based intellectual property. In order to deliver consistent, […]

If the previous century was remembered for mass production and the internet’s rise, the twenty-first century may be remembered for the creation and expansion of the virtual world or Metaverse. It’ll be much more enveloping, interactive, and collaborative than the internet has been so far. The term “metaverse” was coined with a portmanteau of the […]

In multi-tier, multi-layer, and multi-agent scenarios, high-performing distributed systems necessitate the optimal processing of massive amounts of data across various network infrastructures, requiring data protection at all stages of interaction. You must be present where your customers are as your company expands and enters new markets. Expanding your business, whether through the opening of a […]

In today’s data-driven world, extracting actionable insights and information from raw data is critical. As data has become more diverse, distributed, and complex, data management and analysis have become a top priority for businesses. As a result, analysts and data scientists must use both traditional and modern techniques, such as artificially intelligent systems. In recent […]

As a result of recent advancements in user-input technologies, the way we interact with digital screens is changing. Natural User Interfaces, or touch and motion-based interfaces, are increasingly replacing the mouse and keyboard (NUI). With the advent of 3D motion sensing technologies, the use of natural user interfaces rather than conventional ones has become a […]

Have you ever been curious about how Google, Amazon, or your Apple apps work on a technical and digital level? Cloud computing is a type of data storage that stores massive amounts of data. Cloud computing is the process of storing and processing data over the internet without the need for direct active access or […]

Video conferencing is becoming more popular as more people use digital tools to communicate remotely, whether it’s to keep in touch with loved ones, manage workflow, or communicate with customers. The healthcare industry is no exception. A growing number of practitioners prefer to conduct their consultations online. This necessitates dependable video conferencing solutions that integrate […]

The world of computing has advanced dramatically since the invention of the electronic calculator in the 1960s. In the field of information processing, the last few years have been particularly transformative. Without a doubt, quantum computers represent the next major advancement in computing technology. Their successful creation will be a paradigm-shifting achievement, altering humanity’s future […]

Many business leaders are focused on increasing revenue and opportunities for growth, but they are less focused on limiting and managing risks (Risk management), which are slowly changing. Companies can’t afford a margin of error, especially when other stakeholders are involved because it could cost them a lot of money. Risk management can be facilitated […]

The pandemic has illustrated many industries that work from home is possible especially in the tech sector. With the arrival of COVID-19, the business world resulted in unprecedented development for many tech sectors.  In businesses, several new technologies and methods have been developing rapidly like virtual reality so that, despite the health crisis, industries may […]

In recent years, the foundation of network and system management has altered greatly.  SDN stands for Software Defined Networking, and it’s a networking architecture that aims to improve network control and flexibility. It is most commonly associated with the open flow protocol and the ODIN V2 wireless communication protocol. Its architecture is centralized, flexible, and […]

Repeated waves of major technological change and accompanying business realignment have defined the history of electronic design. Many businesses have failed as a result of their inability to anticipate and adjust to these powerful forces of change.  3D integration, a new technology, is being used to design multi-core microprocessors and memory integration. Everything You Need […]

Customer loyalty programs are an important part of customer experience. It is a crucial part of a company’s strategy to keep existing customers happy and interested in the business. Dedicated loyalty programs serve as a driver for loyalty, customer retention, and profits. It incentivizes repeat purchases. Repeat purchases from existing customers yield a greater revenue […]

Modern-day businesses operate in a cutthroat competitive environment. Organisations strive tirelessly to cut through the white noise and accelerate growth. The secret to business growth and prosperity is deeply rooted in hard work, consistency, and adaptability. Companies today have understood the criticality of hiring and retaining talent- people who have the ability to meet the […]

Propelling a business to success requires more than just business skills. It requires time, investment, market research, and a strategic business plan. There are so many roadblocks on this journey of success. Business leaders must have insight into market trends, consumer patterns, financial forecasts, domestic and international economic conditions, and other variables to efficiently allocate […]

The emergence and accessibility of wireless technologies, broadband Internet, smart products and complete software solutions are slashing connectivity costs.  More devices are being equipped with WiFi, Blue Tooth and integrated sensors as smartphone penetration skyrockets.  All of these factors are brewing a perfect storm for next-gen, connected products, which will play a central role in […]

Blockchain is an emerging, disruptive technology that is changing how industries like banking and financial institutions handle and safeguard transactions. With the rapid proliferation of digital transactions through mobile devices as well as e-commerce platforms. The dynamic changes in the business landscape and architecture coupled with an uptick in online frauds have pushed the adoption […]

Market research is the first step to ensure that there are a market and a necessity for a product or service. A comprehensive understanding of the target audience, the specific market, and the motivations behind consumer behaviour and buying decisions will help companies to design better products and develop more apt marketing strategies. The chances […]

Most of the commonly used and known languages in tech are textually based, for example, JavaScript, C++, Python etc. On the other end of the spectrum, we have visual programs that implement graphical elements rather than lines of code. Visual programming language (VPL) is a programming language that employs graphical elements and figures to create […]

Something new is always happening in the world of technology. The rise of low-code and no-code software is bringing sweeping changes and new opportunities in the digital world. Low-code and no-code software is the newest disruptor in the technology industry that is revolutionising how web and mobile applications are developed. Low-code and no-code platforms allow […]

The challenge for modern businesses is to pursue rapid digital transformation in an ever-growing competitive landscape. Companies focus on digital transformation to bring in more revenue, create new opportunities, accelerate the pace of innovation, and improve performance. Depending on the business objectives and goals, enterprises must decide the direction of their digital strategies- whether to […]

What is a hybrid cloud? Hybrid cloud is a combination of public and private cloud services. It may include on-premises data centres. Hybrid cloud allows data and information to be shared among different computing environments. Hybrid clouds combine the benefits of multiple types of cloud environments for greater efficiency and functionality within an organisation. The […]

I don’t think anyone of us truly understood the necessity of bridging the digital divide until we were in the middle of a pandemic. The novel coronavirus compelled us to adopt a digital way of life. Individuals, communities, organisations, and governments had to rapidly embrace digitalisation. Digital transformation is helping organisations to ramp up operations […]

In this digital age, the shift to digital technology has propelled cybersecurity to become a major concern for both organisations and individuals. With the increased frequency of cyber attacks, businesses of all scale must implement counter-measures to protect themselves and their users. Cybersecurity is no longer a luxury but rather a necessity. According to statistics […]

Product marketing varies from general marketing. It is an intermediary function between product development and product awareness. Product marketing managers specialises in product management, marketing, and sales. Successfully launching and selling a product requires in-depth knowledge of the target audience and strategic positioning of the product to create demand in the market. If you go […]

The financial disruption caused by COVID means that marginal savings no longer cuts it for competitive organisations. The priority of CIOs today is to reduce IT costs and optimise the value of IT through strategic cost-saving initiatives. A strategic IT cost optimisation strategy must enable businesses to innovate and support long-term sustainable practices while reducing […]

Companies, big and small, are using big data to excel in every aspect of business and create differentiation to beat the competition. Data analytics has the power to drive growth with critical real-time information. It empowers marketers to improvise and enhance their campaigns instantaneously. Because of data analytics, organizations no longer have to wait for […]

Earning the customer’s loyalty is a virtue that every company seeks as validation for their success. Many factors help transform a customer into a brand loyalist; while some reasons are unique to each customer, there are common patterns as to why they may choose one brand over another and make repeat purchases over a long […]

Words like big data and IoT are used a lot nowadays. What does it all mean? And what are the responsibilities of tech companies that handle big data? Data is gold in this digital age. Big data refers to the collection and analysis of large quantities of data produced by and about customers who avail […]

In light of the COVID pandemic, adoption of AI has become critical for business survival. AI systems are being deployed to enhance and scale-up customer service and sales operations whilst cutting down on labour cost and improving productivity. While AI is leading digital transformation in the business landscape, an important conversation needs to happen regarding […]

Whether you are a business or an individual, data privacy is a concern for all of us and cyber-security is of utmost importance for businesses right now. The induction of California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) is a general indication of the constantly evolving privacy landscape and stricter regulations on […]

For Saas companies, pricing strategy is a core part of the business which provides unique challenges and opportunities as the subscription-based pricing models require more thought into it. Pricing models determine the success of Saas products. Customers can churn and unsubscribe if they feel that the pricing of the Saas product is too high. So […]

The secret to a business’s success is a fine balance between customer acquisition and customer retention. The mistake that most businesses make is to stay focused on customer acquisition. No doubt that customer acquisition is important for a company’s bottom line, but even more important than that is retaining your existing customer. Lowering the churn […]

Today, personalised marketing is the benchmark for marketers. Why is that? Well, it’s because the new generation of customers demands personalisation from every brand they engage with and personalised marketing is helping businesses to meet the high expectations of its audience. It has become a primary driver for marketing as well as business success. If […]

I am sure that we all have had that one post, which got 100+ likes and 50+ shares and we start wondering if we were to do an ad, how much will that cost. As you can imagine I have wondered that few times myself and after doing a massive amount of research, I have […]

So, robotics might sounds like a pretty far-fetched idea but a bit of robotics can change the way you think about growth and can massively increase efficiency. This time around I will start with an example, of how I have done this previously and how simple and massively beneficial it was and then later we […]

Over the years average page speed has been a key focus for a most successful business. But it has only got its mainstream importance ever since Google / Bing / DuckDuckGo has started penalising the slow page speeds. A lot of businesses are struggling to maintain the web presence they used to have or gain […]

This is one of the most overlooked metrics but the rather the most important one when it comes to growth.

Well let’s start with what is structured data. According to Google, “Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardised format for providing information about […]

There is no perfect way to calculate CAC, when you haven’t been in the market. But here are some methods that might help when you are just starting.

These two words CPA & CAC are becoming ever so important in the business world. Even though these words originated in the the startup world but now the business world has embraced them full. CPA : Cost Per Acquisition CAC : Customer Acquisition Cost What is it? So in short, Cost for acquiring a customer […]